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Searching for true love, as we all know is an age-old phenomenon that has been there since the inception of human life on earth.
Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.
The copywriter was Victor Schwab and the timeless compilation of headlines and thumbnail analyses he put together are a must for anyone serious about creating great headlines.
It drew many hundreds of thousands of readers into the body matter of a “people-mover” advertisement — one which, by itself, built a big business. Sometimes the negative idea of offsetting, reducing, or eliminating the “risk of loss” is even more attractive to the reader than the “prospect of gain.” As the great business executive Chauncey Depew once said, “I would not stay up all of one night to make 0; but I would stay up all of seven nights to keep from losing it.” As Walter Norvath says in Six Successful Selling Techniques, “People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own.” It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained. If it cost a farmer a loss of ,000 a year, maybe it’s costing me a lot more?
What farmer could pass up reading the copy under such a headline — to find out: “What was the mistake? Perhaps the copy will also tell me about other mistakes I might be making.” 3.
It’s worth reading theses headlines in their original layout, so after you’ve scanned the scrumptious headlines below, you can print out the ad to keep on your desk for quick reference.
100 Good Advertising Headlines (1-megabyte PDF) This is a 3,000 word ad, so if you choose to print it out, you’ll need paper or just use the magnifier in your PDF Reader. THE SECRET OF MAKING PEOPLE LIKE YOU Almost 0,000 was spent profitably to run keyed ads displaying this headline. A LITTLE MISTAKE THAT COST A FARMER ,000 A YEAR A sizable appropriation was spent successfully in farm magazines on this ad.
Millions of relationships have been established on Senior Match.
Creating Your Personal Ad Writing with Humour Arranging Your Humour Community Q&A Gone are the days when people looking to hook-up put a personal ad in the newspaper (“If you like pina coladas, getting caught in the rain …”). There are dozens of websites that claim they can find you the perfect partner, no matter what you’re looking to do with that partner.
But if you want to make yourself stand out from the crowd, you may want to consider adding some humour to your profile or ad.
ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY — BY A WIFE The headline strength of the word “advice” has often been proven.
Most people want it, regardless of whether or not they follow it.